Modernizing & Enhancing Outdated Website
Project Overview
Problem
Tillse's existing website suffered from outdated design patterns and poor information architecture, creating friction for users and failing to represent their modern SaaS platform.
Solution
A complete redesign focused on clarity, brand consistency, and intuitive navigation while respecting existing brand elements.
The Challenge & Solution
Tillse's existing website suffered from outdated design patterns and poor information architecture, creating friction for users and failing to represent their modern SaaS platform. The solution was a complete redesign focused on clarity, brand consistency, and intuitive navigation while respecting existing brand elements.
Confusing UX
Competing elements made navigation difficult
Poor Hierarchy
Key information was buried in clutter
Weak Branding
Outdated design hurt credibility
Streamlined Layout
Simplified structure with clear visual hierarchy
Brand Consistency
Refreshed while keeping core identity
Optimized Flow
Guided users with intentional CTAs
Key Design Decisions
Information Architecture
Reduced unnecessary pages and reorganized content
Implementation:
Consolidated similar sections and improved navigation labels
Visual Design
Modernized aesthetics while preserving brand colors
Implementation:
Introduced consistent spacing, typography, and visual elements
Performance Optimization
Improved loading times and responsiveness
Implementation:
Optimized images and implemented mobile-first design
Visual Design
The final design combined modern aesthetics with improved usability:
Learnings
Key Takeaways
- Even without user research, structured design thinking improves outcomes
- Modern aesthetics can significantly impact brand perception
- Solo projects require balancing design ideals with technical constraints